This process book is a record of my creative process towards the rebrand of Naples, Italy with the specific objective to attract tourism. This record includes all phases from research and market demographics to the ideation of custom packaging for a promotional bottle of olive oil. I make a feature appearance on the packaging page from my visit to Pompeii years ago, That experience influenced the shape and character of the work and the typographical treatment which is based on the famous SATOR SQUARE pulled from the ruins of Herculaneum.
